The world is in serious flux. People are changing habits quickly in a bid to adapt and give any degree of comfort to themselves. Because of this, there are people and things that have broken through our consciousness at just the right time and become stars.
Tabitha Brown
As her bio says, “worlds favourite mom” has really become the world’s favourite mom after her soothing voiceovers of her vegan recipes went viral. She makes so many people want to go vegan because she makes it tasty and easy and she uses a lot of spices. Within the space of a few weeks, her followership went past 1 million, she signed with an acting agency (something she had dreamt of for many years) and started selling merch with some of her most popular phrases and it feels like she’s been here forever.
91.7k Likes, 810 Comments - Tabitha Brown/ (@iamtabithabrown) on Instagram: "Little known fact: I love Gerbera daisies and sunflowers! The colors make me so happy!! My baby..."
Hill House Vintage
After a photo of her went viral because someone used it as the reason they deleted their instagram account, lots of people rushed to replace the hate with love and support. This former Elle editor has since featured on everything, including the NY Times!
61.1k Likes, 2,496 Comments - Paula | Hill House Vintage (@hillhousevintage) on Instagram: "Wake, sleep, garden picnic, repeat... I've no idea what day it is, what time it is or what month it..."
Quacktails
Obviously going to talk about some local stars-Lagos drinks company quacktails could barely keep up with their cocktail delivery service that came up as a response to lockdown. Proving that people would buy cocktails even in their houses, lots of other cocktail delivery services have sprung up.
OyaNow
Introducing services such as “shop4me” and making it easier for anyone to arrange pick ups and deliveries, oya now, previously a delivery service used mainly by businesses, responded quickly to lockdown. Like almost anything in this country, services kind of fell off after a few weeks- but at the start, they were brilliant!
No Signal
Hate to discuss this people who were serious haters in their Wizkid vs Vybz Kartel battle, but objectivity has to win out regardless. Starting with a few hundred listeners, this radio show asking listeners to vote on track battles between different artistes grew to at its peak, 200k listeners (obviously Nigerians listening to Wizkid). They are now backed by Spotify!
Tory Lanez Quarantine Radio
This set the pace for so many of the instagram live events that started happening later on- a show hosted by Tory Lanez on Instagram live featuring mainly, women twerking. It’s popularity led to many more iterations of instagram live tv.